Have you already read one of Robert Kiyosaki book before?
The one entitled “Cashflow Quadrant”. If you either already read it or not; I want to share with you something important that I have learned in that book that you should keep in your mind.
I already read it thrice and every time I read it again. There’s something new that pops up my head, a new learning that I haven’t learn after first reading it.
It’s something that really important if you’re an Internet Marketer, Network Marketer or Business Owner.
The reason I read books all over again is because I believe in the following quotes.
Repetition is the key to learning, mastery and success.
Have you ever wondered that your company is the best, the product of your company is the best, the company compensation plan is the best but still you can’t make sales or sponsor anyone to join your team?
Have you also sometimes seen and heard marketers saying these 3 lines?
“We have the best company!”
"We have the best product!"
"We have the best marketing plan!" ?
I believe and agree that the company name and background is important, I also agree that good quality products are also important, and I also believe and agree that compensation plan of the company is important.
But this is the truth no matter how good your company, product and compensation plan are, still no one will buy and join you if you don’t know what’s missing in your business.
"The HOW is far more important than the WHAT"
While I’m reading the Cashflow Quadrant there’s a part there that Robert said…
"HOW you market or sell your product/business (a.k.a.Your Marketing Strategy) is far more important than what you are actually selling."
This is what Robert said...
"Can you personally make a better hamburger than McDonald's?
So far 100% of the people I have talked with have talked with about their new idea have said “yes”. They can all prepare, cook, and serve a better quality hamburger then McDonald’s.
At this point, I ask them the next question: “Can you personally build a better business system than McDonald’s?
Some people see the difference immediately, and some do not. And I would say the difference is whether the person is fixated on the left side of the Quadrant, which is focused on the idea of the better burger, or on the right side of the quadrant, which is focused on the system of business.
I do my best to explain that there are a lot of entrepreneurs out there offering far superior products or services than are offered by the mega-rich multinational corporations, just as there are billions of people who can make a better burger than McDonald’s BUT only McDonald’s has the system that has served billions of burgers.
- Robert Kiyosaki - Cashflow Quadrant
Most of the marketers are failing and frustrated of their business because no matter how good their product is, they still can’t make sales.
The reason why it happens is because they are focusing on the WHAT (which is the one they are selling) they don’t make an effort to know and learn the HOW (which is how to market their business or opportunity in a right and effective way).
Like what Robert Kiyosaki said, your product and opportunity are important BUT if you don’t know how to market it right and effective, you will be having a hard time to make sales on your business.
If you know how to market and promote in a right and effective way, you can be successful in any businesses or opportunities you are in…
Here’s the truth, no matter what product or opportunity you are marketing or promoting; if you know how to market or promote it right and effective, you can make a sale.
And even if what you are marketing and promoting is not a good product or opportunity. You can still make a sale if you know how to market and promote it right and effective.
And even how good your product and opportunity are, if you don’t know how to market and promote it right and effective, you'll be having a hard time to make a sale or end up not making one.
If there’s a “Rich Dad Poor Dad”, there’s also a “Rich Marketer Poor Marketer”. The difference between those two marketer are Rich Marketer know something that Poor don’t.
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PS: Kung Wala Kang Team, O Wala Ka Pang Napapasali, (Kahit 5 Man Lang Na Tao), This eBook Is Just For You - Sponsoring 301 - A Professional Way of Sponsoring and The Right Mindset