40. Social Media Events. One thing that seems to go over really well on social media sites, specifically Facebook, is when you invite your audience to share links to their sites, or links to their pages. You’ve probably seen things like Fan Page Friday or Twitter Tuesday. These are ways for business owners to encourage their audience to interact with them and others. It also gives them promotion, which we’re all looking for a little free promo now and then.
Maybe you don’t want to offer Fan Page Friday. Instead, maybe you want to offer your audience the opportunity to share a link of theirs every day. Maybe one day you could ask them to share a link to their favorite piece of content, a link to their favorite product, etc. You decide!
41. Respond to blog comments. If someone took the time to not only read your content, but actually write a comment about it, you better take the time to respond back. This shows that you value their time, that you do see the comments and respond back. It could also be a way to engage in a little conversation with a reader. When you respond back, maybe ask them a question – something that will get them to respond back to your response to them.
42. Google places. This won’t take you 15 minutes a day, but listing your business on Google places is a great way to market your business for free. And because Google places is part of…well Google, its search engine will like this.
43. Yelp. Yelp has over 60 million users and over 20 million reviews posted (at time of writing). That says a lot about why you should have your business listed on their site. It may not need 15 minutes a day of your time, but it’s worth setting up an account and getting your business listed. Your Yelp listing will help local people find your business. Make sure you take the time to respond to anyone who leaves a review about your business.
44. Visit your local library. Spend some time in their magazine section. Grab a magazine that you normally would never think of picking up and spend 15 minutes flipping through it.
After you’ve done that, think about if you could create a blog post about something you learned that would benefit your audience. Or maybe it wasn’t blog post worthy, but there was something you gleaned from it that would be worth at least putting a quick social media post up. Whatever you decide to do, go and do it.
45. Podcast. Start your own podcast. Maybe you won’t do a podcast episode every single day, but when you do it, it can certainly be done in 15-20 minutes (or longer if you choose). Not only is this a marketing ploy, but it’s also an excellent way to establish yourself as an expert.
46. Local media. You have to be a little cautious when pitching any media outlet – both online and offline. Before you pitch to your local media outlets, you have to decide whether or not you even have something newsworthy that is worth pitching. Do you offer something no one else does? Do you have a product or service that is trendsetting? These are just a few of the questions you can ask yourself in order to decide if something is worth pitching to the media.
47. Niche sites. Research some niche sites in your market. Once you find them, comment on their content, follow them on social media sites and start interacting. Share some of their content with your audience. The key is get them to notice you and then once you’ve started interacting with them, approach them to guest blog or have them guest blog, etc.
48. Publicity. Create a page on your website called ‘in the media’ or something along those lines. When you appear on a podcast, a media outlet references you, you guest post somewhere, or otherwise appear in public, be sure to add the information to your media page.
Then it’s time to start creating some social buzz about that publicity. Share it on social media. Ask friends to share it for you. Brag about yourself!
49. LinkedIn groups. There are a lot of groups on LinkedIn. Research them and find ones that are related to your niche. These groups will have your target audience hanging around. Show that you’re an expert in your industry by answering questions and providing helpful information.
50. Facebook groups. Because anyone can quickly and easily create a Facebook group, you’ll find them targeting just about everything you can think of. Spend some time researching groups and find a handful of ones that are niche specific and join them.
Once you are added to the group make your presence known by commenting on things others posts, answering questions if you can, and providing value in other ways. The key is to stand out as an expert but do it in a way that isn’t self-promotional or pushy.
51. Google hangouts. It’s pretty simple to set up a Google hangout and broadcast live. This would be a great way to market your business by inviting potential customers to join you and ask you questions about your products and services. Let them get to know you while seeing your face and hearing your voice. If you’re too “shy” to do a live hangout, you can do one with just yourself and then publish it to your website and invite people to view it there.
52. Group giveaways/partnerships. More than likely you’ve seen big group JV partnership events before where a group of people will get together and each of them will give away a product (or even sell it). If you have an opportunity to participate in something like this, it can be a good way to market your business. And a lot of times, the bigger benefit of doing something like this would be the opportunity to build your mailing list.
53. Stationery. Creating some notepads that have your business information on them is a fun way to market your business. Hand them out at a networking event, when you’re out and about in public. Use them as thank you gifts for customers. Get creative – leave them at your local library, leave a few in the waiting room of your doctor’s office.
54. Ask for product reviews. Research some bloggers in your market that could help get the word out about your product. Once you’ve compiled a decent sized list, start reaching out to them and finding out if they would be interested in reviewing your product in exchange for an honest review/testimonial of it.
55. Hashtag. It used to be that a hashtag (#) was only found on Twitter. Now, they’ve carried over into other social media platforms as well – Facebook and Instagram both use them, too. Create a hashtag for your business, a product, service, etc. and then when you’re marketing on social media sites, be sure to use it. Let your customers and social media followers to use it too.
56. Site directories. Add your site to some of the directories. A few of them that you can submit your site to are: Google, Bing, Link Directory, LinkBook). There are a lot of other directories out there, but this is a good start. Note: some of these directories are free resources and others are paid resources.
57. Guest bloggers. Make a list of bloggers that would be a good fit for sharing content on your website. Start reaching out to them and find out if they would be interested in writing a guest post for you.
Make sure that you provide them with a reason why that guest blogging for you would be worth their time and effort – do you get a large amount of traffic to your site, is your social media following large, etc. They need something to ‘entice’ them to put forth the effort to giving you content.
58. StumbleUpon. If you’re not familiar with them, they’re a social bookmarking site. Users add things to their profile based on what they like. It’s an excellent way to drive more traffic to your online content and with 20 million users, there’s a potential for your content to go viral.
Top 10 (or other list type) posts tend to catch the eye of users, so keep this in mind and create some high quality, valuable list type posts for your blog. If you aren’t interested in putting time into actively using StumbleUpon yourself and just want it for promotional purposes, they do have what’s called Paid Discovery where you will pay 10 cents for every click through to your site.
But why pay when you can spend just 15 minutes every day being an active StumbleUpon user instead?
59. Digg. Digg is just one more quick and easy way to market your business and get more traffic to your website. Submit your blog posts to Digg by entering the URL of it and a brief description.
Make the description one that creates interest so people will want to digg it. Other people can also submit content for you – ask friends or others in your industry to submit something of yours and don’t forget to return the favor!)
60. Social Monkee. This is a link building tool that you can use to create backlinks to your website. Every time you have new content on your site, submit it to Social Monkee.
They’ll then distribute it to up to 25 sites. They encourage you to spin the title and description of every submission you make. This is so that the backlinks don’t all look the same.
61. Chamber of Commerce. Check out your local Chamber and find out about joining. This is an excellent way to not only get involved in your community, but it’s a great way to market yourself locally.
Once you join, attend the events and network. Anytime new members join, make it a habit to introduce yourself and follow-up with them, make them feel welcome. It’s a sure way to make someone remember who you are.
62. Paid advertising. Research some influencers in your niche and find out if they offer advertising on their website. Most sites, if they have advertising options available, have an advertising link on their navigation bar so it’s usually easy to know right away.
Don’t just research big influencers in your community; spend some time looking at other options – sites that your target market would also hang out at. For example if you’re a weight loss coach, you could advertise on a site that is about self-help. One of the most common forms of advertisement website owner’s offer is a 125 x 125 button they’ll place in their sidebar.
63. Craigslist. When you think of Craigslist you probably think of buying or selling things on a local level. Most people don’t think of it as a marketing platform for their business. But it can be. If you’re hosting an in person event, promote it through the Craigslist event listings option.
If you’re not doing an event, but have a digital product you’d like to sell, create an ad. Make a plan for how you’ll use Craigslist as a marketing tool. Don’t just go in and create a bunch of ads. Be creative and think about the areas you want to market to. And remember, they also have a strict no spam policy so make sure you’re following their rules when setting up your ads.
64. Classified ads - online. This tends to be something a lot of marketers don’t think about or overlook. You can use sites like http://dir.yahoo.com/business_and_economy/classifieds/ Submit classified ads to market a new product or service you’ve just released, a giveaway you’re doing, etc.
65. Classified ads – offline/local. You can also use your local newspapers to post classified ads. Use it to promote a new service or product you’re offering. Create an ad to promote signing up for your newsletter.
If you’re hosting a giveaway or contest, create an ad for that. Don’t forget to track your results. It’s always important to know what kind of ROI you are getting on your efforts!
66. Giveaway old books and magazines. Instead of just throwing out old magazines you have, why not donate them? And before you drop them off at a local doctor’s office (or library, dentist, etc.), make sure that you have a label on there with your business information listed.
This way anyone who picks it up might see that and want to check out your website. Do the same thing for old books you’re going to donate.
67. Affiliate program. One of the ‘easiest’ ways to market your business is by offering an affiliate program so that others earn a commission if someone purchases through their link.
Make it even easier for them to do the marketing for you – create some affiliate tools and resources (ready-to-go emails, Facebook posts, Tweets, etc.) so they can just add their affiliate link and then share it.
68. Apparel. Have a shirt designed with your business logo or website information on it. When you’re out in public wear the shirt and market without even thinking about it. There are other alternatives to a shirt, too. You can have baseball caps made, sweatshirts, scarves, book bags, coffee mugs (although that doesn’t fall under apparel), and more. Get creative! Give them to family and friends and have them wear your marketing message, too.
69. Email signature. Every day millions of emails are sent. You probably spend a lot of time emailing with customers and potential customers. So don’t forget the email signature line. This is valuable online real estate. Include a link to your website, your contact information, invite them to connect with you on social media, sign-up for your list and more.
70. Speak at a local networking event. Public speaking isn’t on everyone’s to-do list and if you’re afraid of doing it, you’re not alone. It’s one of the most common fears people have. But, if you have the opportunity to showcase your expertise by speaking at a networking event, get up there and do it.
One of the quickest ways to show people you’re an expert in your niche is by being invited to speak at an event. And once the talk is over, you’ll be able to have face-to-face conversations with potential customers and interact with others. And honestly, there’s nothing better than in-person networking!
71. Host a giveaway. People like winning things so why not host some sort of giveaway on your site? Maybe you’ll have something for first, second and third place. But don’t forget everyone else that participates too.
Maybe give away a free report to everyone. Giveaways create a lot of buzz so it’s an easy way to market your business.
72. Make a slideshow. Slideshows are a way to give your audience another way to learn from you. Remember, not everyone learns the same way so the more ways you can give people to consume your content, the better.
With sites like Slideshare, you have a platform to easily share a slide show presentation as well as all sorts of other content such as videos and PDFs just to name a few. The point here is to make sure that the information you share is branded with your business name.
73. QR code. In today’s technologically advanced world, more and more people use smart phones. This gives you the opportunity to market in a whole new way – with QR codes. You’ve probably seen one before. They are little black and white square boxes that you scan with your mobile device.
Essentially a QR code is a shortcut. Instead of someone having to type a URL into their browser, they can simply scan one of these and it will take them to the website, Facebook page – whatever the person has set the code up to do.
Try it out and see how it goes. Set one up to send people to your mailing list opt-in landing page (you do have one of those right?), your Facebook page, whatever – just test out this marketing option and see what happens.
You can quickly and easily create QR codes by using sites like QR Code Generator or KAYWA QR Code, just to name a few. Note: if you’re going to use QR codes, please make sure that whatever URL you are pointing someone too is optimized to be viewed on a mobile device!
74. Solo email advertisement. Another valuable way to market your business is to purchase a solo email mailing. You’ll have to spend some time researching this one. Find others in your niche market and reach out to them to see if they offer the option to purchase a solo ad to be sent out in one of their newsletters/mailings.
Keep in mind, a lot of people are very protective of their lists (as they should be and you should be too!) and are cautious of doing things like this especially if they don’t know who you are or what your product is. This is why it’s a good idea to build some sort of social media relationship with them and join their mailing list too.
75. Amazon reviews. Did you know you can set up an Amazon profile and edit it to include a picture of you, a brief description about you, a link to your website and more? This is an easy way to market your business. Once you have the profile set up you can spend 15 minutes a day leaving reviews for books you’ve read and items you’ve purchased.
Why? Because when you do, if people see your comment and are interested in learning more about you, they can click on your name and it will take them to your Amazon profile.
76. Local business reviews. After you visit a local hair dresser, restaurant, retail store, etc. find out if they are listed anywhere online that you can write a review. The purpose of taking the time to write a review?
While you’re helping others by sharing your experience (a lot of people make a decision to visit a place by the reviews they read), you’re also doing a little marketing for yourself by putting your name/information on the review.
77. Twitter lists. Set up a list in Twitter (you can make it public or private) and add influencers in your target market. These are the “gurus” you want to keep an eye on and see what they’re up to, the leading experts.
Share their content once in awhile and just stay up to date on new things they’re doing, what’s working for them and what’s not. You can learn a lot from those that are further ahead in business than you are so pay attention.
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Do you know some other ways to market online other than what's here in my blog post? Please share it below.
Jumair Macabago's Empowering Blog
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